I’ve always been interested in all things mid century, as I see the era as one of hope and optimism out of the dark clouds of World War II. Baby boom, nuclear family, suburbanisation, were all a part of a utopian dream, where people believed in a promise for a bright future, and for a while it was truly a great time (for the white middle class people that the dreams were advertised to, at least). Yet decades later, things aren’t the same anymore. Jobs are harder to find and those that can be found are often at low wages, gone are the days where one man could feed the entire family and own a house and car with just his own job. Behind the facades of the “ideal middle class life” also hid tremendous tension, from racism and segregation to sexual inequalities. The dream of the utopian future still remains a dream.
“The Future is Now” is my look into the failed promise of mid century optimism, as a mid-century-suburbia-inspired living room is constructed on a beach. The lone model represents the unfortunate life lived by many: Married into a household life at a young age, living the supposed “dream life”, yet no more than a bird in a cage and decades later, finding herself alone in a decaying house and a decaying reality.
“The Future is Now” is my look into the failed promise of mid century optimism, as a mid-century-suburbia-inspired living room is constructed on a beach. The lone model represents the unfortunate life lived by many: Married into a household life at a young age, living the supposed “dream life”, yet no more than a bird in a cage and decades later, finding herself alone in a decaying house and a decaying reality.
